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Food for Ireland: a national food appeal to ensure the continuity of supplies


FoodCloud was part of “Food for Ireland”, the first ever national in-store food appeal where shoppers could donate ambient stock across over 400 retail outlets from 17 to 20 September.

FoodCloud decided to set “The Food for Ireland Appeal” with the aim of ensuring the continuity of supply of ambient products to communities impacted by COVID-19.  They were able to involve four big retailers: Aldi, Tesco, LIDL and Eurospar. Trolleys were present in the stores where people could drop donations of food products and consumers could choose ambient products over six categories: breakfast, cooking sauces, hot drinks, rice and pasta tinned/soup, beans, fruit, and tomatoes.

The food was then delivered to FoodCloud Hubs in Dublin, Cork, or Galway in which 320 corporate volunteers logged, sorted, and packed goods for redistribution in the month of October.

FoodCloud’s ambition was to collect 120 tonnes of food, corresponding to 285,000 meals (equivalent to approximately 2 trolleys per store). In total they were able to collect 43 tonnes of food (the total amount collected in store from all the retailers was 14 tonnes and they did receive donated food stock to the value of €150.000,00 which was equal to 29 tonnes of food).

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