John Lewis and Waitrose raised more than £3m for FareShare, Home-Start, and other local charities, through its Give a Little Love campaign. The Christmas campaign aimed to support families across the UK affected by the pandemic.
The funding will help FareShare assist charities and community organisations by delivering the equivalent of more than four million meals to communities who need it most. FareShare also saw an additional 3,000 volunteer registrations, up 364% from 2019, and the website saw a 255% increase in visits when the Give A Little Love campaign began.
“Through this campaign, which raised vital funds, amplified messaging, created connections within communities, and gave a little love, you have all helped us to access and distribute food to families in need. Unfortunately the current lockdown and ongoing economic impact of the pandemic will widen the gap of inequality so this continued support is more important than ever in the fight to help communities survive.” said Lindsay Boswell, Chief Executive at FareShare.
The John Lewis Partnership has pledged to extend its support, pooling the expertise and passion of Partners, resources, networks and time to meet the specific needs of the most vulnerable in society, backed with a further donation of £2m to both FareShare and Home-Start.