The February edition of FEBA Morning Insight focused on ProxiDon, a highly innovative solution developed by La Fédération Française des Banques Alimentaires (France), offering an example of how the delegated distribution model can drive growth and impact across the network.
How Does ProxiDon Work?
ProxiDon is a digital platform that connects food donors directly with local charities. Donors can easily upload available surplus food as “baskets,” indicating quantity and pick-up time, while partner organisations can reserve and collect these donations directly. This creates a fast, flexible, and highly localised redistribution system that complements traditional food bank logistics.
ProxiDon is an excellent example of the delegated distribution model, which is currently one of the strongest drivers of growth across FEBA member countries. By enabling smaller, more frequent donations and reducing the need for centralised logistics, this approach allows food banks to significantly expand their reach and efficiency.
The results speak for themselves: in France, ProxiDon has achieved a remarkable 74% growth in one year. This demonstrates not only the scalability of the model but also its potential to unlock new sources of food donations, including smaller retailers and local producers.
Strategic Opportunities For the Future of Food Banking
Beyond the numbers, the MOIN session clearly showed that this is a topic of growing interest across the network. The discussion following the presentation saw unprecedented engagement and questions from participants, underlining how relevant and inspiring this model is for many food banks.
ProxiDon illustrates how digital tools, combined with strong local partnerships, can transform food redistribution systems. It is a powerful reminder that focusing on delegated distribution is not just an operational choice, but a strategic opportunity for the entire FEBA network.
